The World Health Organization is today launching a new kit for school students aged 13-17 to alert them to the tobacco industry tactics used to hook them to addictive products. Increasingly, the tobacco industry is targeting young people with nicotine and tobacco products in a bid to replace the 8 million people that its products kill every year.
This year’s WHO’s World No Tobacco Day campaign focuses on protecting children and young people from exploitation by the tobacco and related industry. The toolkit includes a set of classroom activities, an educational video, myth-buster quiz, and homework assignments.
Even during a global pandemic, the tobacco and nicotine industry persist by pushing products that limit people’s ability to fight coronavirus and recover from the disease.
“Educating youth is vital because nearly 9 out of 10 smokers start before age 18. We want to provide young people with the knowledge to speak out against tobacco industry manipulation,” said Ruediger Krech, Director for Health Promotion at WHO.
Over 40 million young people aged 13-15 have already started to use tobacco. To reach Generation Z, WHO launched a TikTok challenge #TobaccoExposed and welcomed social media partners like Pinterest, Tinder, YouTube and TikTok to amplify messaging.
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